Friday, August 28, 2020

Biography of California Senator Kamala Harris

Life story of California Senator Kamala Harris Kamala Harrisâ was conceived October 20, 1964, to a dark Stanford University teacher and a Tamil Indian doctor mother. Harris turned into the principal California lawyer general with African American or South Asian family line in the wake of crushing Republican adversary Steve Cooley in the 2010 political decision for the position. Harris,â formerly San Franciscos lead prosecutor, is additionally the main lady to serve in the job. Kamala Harris reported she was running for president in 2020 on Martin Luther King, Jr. Day, 2019. Quick Facts: Kamala Harris Name: Kamala Devi HarrisBorn: October 20, 1964, in Oakland, CAKnown For: Junior Senator from California; sits on Senate Budget, Homeland Security and Governmental Affairs, Judiciary, and Intelligence advisory groups. First lady, African-American, and South Asian lead prosecutor in San Francisco. First California Attorney General with African-American or South Asian ancestry.Education: Howard University, Hastings College of the LawDistinctions and Awards: Named one of Californias top 75 ladies litigators by the lawful paper The Daily Journal and a Woman of Power by the National Urban League. Granted Thurgood Marshall Award by National Black Prosecutors Association. Named Rodel Fellow by the Aspen Institute. On the leading body of the California District Attorneys Association. Early Life and Education Kamala Devi Harris was brought up in San Franciscos East Bay, where she went to government funded schools, revered at dark chapels, and lived in dominatingly African-American people group. Her submersion in African-American culture didnt keep her from being presented to Indian culture, be that as it may. Her mom took Harris to Hindu sanctuaries to venerate. In addition, Harris is no more unusual to India, having visited the subcontinent on a few events to see family members. Her bicultural legacy and goes far and wide have roused political insiders to contrast her and President Barack Obama. While Obama now and again battled with personality issues,â as he portrays in his journal Dreams from My Father, Harris obviously didnt experience developing agonies in this vein. Harris went to secondary school in Quebec, where she moved with her mom following her folks separate. After graduation, Harris went to Howard University, a generally dark scholastic establishment. She earned a single guys degree from Howard in 1986 and afterward came back to the cove region in northern California. Upon her arrival, she selected at Hastings College of the Law, where she earned a law degree. Following that achievement, Harris continued to leave her imprint on the lawful field of San Francisco. Profession Highlights Law degree close by, Harris started arraigning murder, theft, and youngster assault cases as agent head prosecutor for the Alameda County District Attorneys Office, filling in as an investigator from 1990 to 1998. At that point, as overseeing lawyer of the Career Criminal Unit of the San Francisco District Attorneys Office, a position she filled from 1998 to 2000, Harris indicted cases including sequential criminals. Afterward, she headed the San Francisco City Attorneys Division on Families and Children for a long time. In any case, it was in 2003 that Harris would leave a mark on the world. At the years end, she was chosen as the San Francisco head prosecutor, turning into the primary female, dark, and South Asian individual to accomplish this accomplishment. In November 2007, voters reappointed her to the workplace. During her 20 years as an examiner, Harris has molded a personality for herself as pummeling wrongdoing. She highly esteems multiplying preliminary conviction rates for weapon crimes to 90 percent as San Franciscos top cop. Additionally, with Harris as head, the San Francisco District Attorneys office expanded the level of risky crooks condemned to jail by the greater part. Be that as it may, genuine wrongdoing wasnt Harris just core interest. She likewise significantly increased the quantity of wrongdoing cases sent to trialâ and indicted the guardians of truant youngsters, which helped slice the truancy rate by 23 percent. Discussion The San Francisco District Attorneys Office ended up enduring an onslaught in mid 2010 when it became visible that Deborah Madden, a medication lab expert for the city police, admitted to expelling cocaine from proof examples. Her confirmation brought about the police labs testing unit shutting and pending medication cases being excused. The police division likewise needed to explore cases previously arraigned due to Maddens affirmation of proof altering. During the embarrassment, it was affirmed that the District Attorneys Office knew about Maddens proof altering. In any case, it stays indistinct what data the lead prosecutor thought about Madden and when Harris educated of the specialists mistakes. The San Francisco Examiner has claimed that the District Attorneys Office knew about the circumstance months before general society was recounted the discussion and before the police boss himself scholarly of the news. Supports and Honors Harris won supports from Californias political tip top while battling for Attorney General, including Senator Diane Feinstein, Congresswoman Maxine Waters, California Lieutenant Governor Gavin Newsom, and previous Los Angeles Mayor Antonio Villaraigosa. On the national stage, Harris had the sponsorship of previous U.S. Speaker of the House Nancy Pelosi. Pioneers in law authorization likewise embraced Harris, including the then-police head of San Diego and San Francisco. Harris has likewise won various distinctions, including being named one of Californias top 75 ladies litigators by the lawful paper The Daily Journal and as a Woman of Power by the National Urban League. Also, the National Black Prosecutors Association gave Harris the Thurgood Marshall Award and the Aspen Institute picked her to fill in as a Rodel Fellow. In conclusion, the California District Attorneys Association chose her for its board. Representative Harris In January 2015, Kamala Harris reported her offer for the U.S. Senate. She vanquished her rival Loretta Sanchez to turn into the second lady of African or Asian plummet to hold such a position. As a lesser Senator from California, Harris sits on the Senate Budget, Homeland Security and Governmental Affairs, Judiciary, and Intelligence Committees. In 2017, she presented 13 bills and goals, the larger part managing open grounds and regular assets, wrongdoing and law implementation, and movement. Individual from the Resistance Harris is a straightforward promoter for migrant and women’s rights, and a pleased individual from the obstruction against Donald Trumps administration. Talking at the Women’s March in Washington, D.C., on January 21, 2017, the day after Trump was sworn into office, Harris considered his debut address a â€Å"dark† message. After seven days, she reprimanded his official request banishing residents from fear inclined nations section to the U.S. for 90 days, esteeming it a â€Å"Muslim ban.† On June 7, 2017, during a Senate Intelligence Committee hearing, Harris put some intense inquiries to Rod Rosenstein, the Deputy Attorney General, over the job he played in the May 2017 terminating of FBI executive James Comey. Therefore, Senators John McCain and Richard Burr rebuked her for not being progressively conscious. After six days, Harris was again reprimanded by McCain and Burr for her hardline addressing of Jeff Sessions. Other Democratic individuals from the advisory group brought up that their own inquiries had been correspondingly extreme, yet Harris was the main part who got reproves. The media got wind of the episodes and instantly leveledâ accusations of sexism and bigotry against McCain and Burr. Sources Hafalia, Liz. Judge tears Harris office for concealing issues. San Francisco Chronicle, May 21, 2010. Herb, Jeremy. Representatives attempt to calm Harris, however she doesnt withdraw. CNN, June 7, 2017. Herndon, Astead W. Kamala Harris Declares Candidacy, Evoking King and Joining Diverse Field. The New York Times, January 21, 2019.

Saturday, August 22, 2020

Case study Essay

This paper tends to the standards of Choice Theory with the starting point of Classical Theory, just as the Trait Theory which began from the Positivist Theory. It builds up the contrasts between the two criminological speculations. The characterizing qualities are routed to enable the peruser to comprehend the connection between the two also. The differentiations and portrayals are bolstered by different academic creators, and will be recorded beneath. The thoughts of the Choice Theory started from the standards and thoughts of the Classical Theory. Back in the late 1700’s it was the comprehension of the criminologist, that lawbreakers would ordinarily survey the potential advantages of cognizant and judicious decision before perpetrating a wrongdoing. Decision hypothesis sets up an outlook concentrated on the advantages they will render by getting associated with a criminal demonstration over the conceivable outcomes of discipline or rather conviction of the wrongdoing being referred to. Old style Theory was created by Cesare Beccaria, an Italian social scholars as expressed in the content (pg. 84) after which, around a hundred years after the fact the possibility of Positivist Theory was created and turned into the focal point of the criminologist. Despite the fact that the Positivist Theory showed up inside the examination, very little longer after they moved back to the first contemplations of Cesare Beccaria. As the years went on Beccaria unique thought of Choice Theory formed into something more noteworthy and further developed in its depiction. As indicated by one article â€Å"Rational Choice Theory, Crime Control Policy, and Criminological Relevance† states it is developed into a progressively complete point of view that at last acknowledges the unpredictability of the idea of criminal conduct. Inside this wrongdoing hypothesis, recommend that hoodlums are commonly not frightfully of violating the law in light of the fact that the energy and rush of the wrongdoing is unreasonably charming for these crooks. Notwithstanding if the criminal accept the discipline was too extreme they won't take part in or each think to rehash their criminal offense. The thought that physical and mental attributes recognize a criminal from another is the standards of the Trait Theory. These crooks carry out wrongdoing dependent on natural impacts too the eating routine or food in which they may expend. It began from the Positivist Theory that dismisses the possibility that the criminal makes a cognizant and additionally sane decision to perpetrate a wrongdoing; but instead their character contrasts is the thing that comprises their criminal conduct. These distinctions propose the criminologist finish of degenerate part inside society and causes them recognize them all things considered. The possibility of this hypothesis propose that hoodlums have an unmistakable attributes that makes them carry out a wrongdoing yet it is in certainty an oblivious demonstration since it an individual quality where just few have. It is anything but difficult to recognize the distinction between the Choice hypothesis of Classical criminology and the Trait Theory of Positivist criminology. These distinctions incorporate the choice of the old style criminology reasoning where the criminal computes or decides whether the wrongdoing merits the danger of being indicted, while positivist criminology theory demonstrates the criminal is dependent upon outer powers making them perpetrate a wrongdoing. Decision hypothesis propose that the answer for this way of thinking is any type of discouragement. What's more, the answer for Positivist lawbreakers is additionally some type of intercession. Old style criminology places significance on the possibility of office sections positivist spots it worry on structure. Old style lawbreakers must be rebuffed while positivist hoodlums need restoration. The similitudes incorporate they are the two crooks act that should be routed to keep them from happening. Whatever structure to treatment, recovery or intercession that requirements to happen needs to happen. Another closeness is the time it was established. The two hypotheses were built up around a similar time.

Friday, August 21, 2020

To what extent is 'free jazz' really free Essay

What exactly degree is 'free jazz' truly free - Essay Example History has an extensive level of exactness. The consonant entanglement and improvisational excitement of the commonplace bop combo were a long way from the easy to understand sound of large band swing, and the disallowing external scopes of the 1960s. Free jazz was doubtlessly contradictory to the thought of a mass crowd. During the twentieth century, the vast majority of its mass crowd was for the most part people of the low social class, whores, heavy drinkers, and medication addicts (Stanbridge, 2008). Nonetheless, after the world war two, jazz music turns into a significant hit, particularly in the northern America. This saw the absolute best account occurring; this incorporates Miles Davis who made the sort out of blue jazz music title. Additionally, Dave with the tune break was effective in their singing. This is on the grounds that they drew out the newness and acquainted a youthful crowd with jazz. The achievement that originates from jazz caused it to be included in films a nd magazines. In any case, of the discovery, it despite everything held its relationship with substance misuse, culpability and the decrepit side of life.Jazz music started to possess an alternate job in the network in the mid 70s. the start of the 21st century denoted its total unrest both to people in general and to the music business. The general conceptualization of the music related with a barely characterized thought of the jazz standard has been instrumental as an advertising classification as well as has served to impact the fast standard situating of an encased, neo-conventionalist classification of jazz. This has seen specific styles and structures advantaged over others. For a while jazz become some portion of life to people. Movies enterprises were not forgotten about as they additionally had a bit of the cake. Films favored decision of music was jazz, this had powerful effect on the motion pictures for they got exposure quicker (Racy, 2004).

Tuesday, May 26, 2020

Essay Topics on Lord of the Rings Fellowship of the Rings at a Glance

Essay Topics on Lord of the Rings Fellowship of the Rings at a Glance As a consequence, as you might recognize a few of the locations, the majority of the show's principal cast is going to be brand new. I ditched DDO which I had spent a good sum of money on to begin playing LOTRO. Audition tapes are often placeholders, particularly with spoiler-sensitive series in this way, and thus don't put an excessive amount of weight in it just yet. It deserves all of the credit gets. This is no simple task whilst handling the grief of a youthful mind, not fully understanding the logistics of everything happening around them. By contrast, in Talismanmorals are muddier and not as consequential, since even great characters want to command the kingdom by means of killing the rest of the players one-by-one, and there's minimal incentive to cooperate with different players of exactly the same alignment. In a huge hyper-connectivity, we've got hundreds of opportunities every day to compare ourselves to others. Thus, stop utilizing this energy to keep your past. Essay Topics on Lord of the Rings Fellowship of the Rings: the Ultimate Convenience! It's called the butterfly effect. Although that eye thing is really cool. The all-natural environment is a key to characterization within this novel. Additionally, it creates an abundance of alternatives for kids who love silver jewellery. You never know the effect of the work you do. That's all it requires to change a person's life. We are beginning to find stories reflect the intricacy of reality. The comparison just was not fair. The hobbits arrive at the village of Bree, and arrive at the house of Tom Bombadil. However, it isn't only the highlight because Eowyn is such a lousy ass. Curious due to all the events, the entire town turns out to see them off. Too poor player housing is in its very own unique instanced location. Any great villain wants a henchman. He's also called strider the ranger. Movies similar to this are why folks make these damn lists. Still regarded among the deadliest special forces in the world these days, Lee served from 1941-1946. It isn't inconceivable that Amazon will discover a means to work her into the sequence. Discuss disappearing into a function. Once more, Sam won't let his master to continue alone. Numenor's slow decline may easily support a five-season TV collection. The contrast between trilogies is particularly striking during their various denouements. In fact, Isildur is much more important to Middle-earth's history. Tolkien had no good idea of how to handle Celebrimbor. It's immensely problematic for lots of the characters to resist the desire to select the Ring for themselves and utilize it for their own ends. Some characters can foresee misfortunes of the Ring before it's too late. Self-sacrifice results in redemption. It takes another elaborate character, Gollum, to finish the act. The Debate Over Essay Topics on Lord of the Rings Fellowship of the Rings I couldn't even start to describe the setting of the entire book, so I mainly mentioned a few of the significant locations that happened in the book. Meanwhile, the Mediterranean is huge but you won't feel deserted. Quest instances are created for a single player or a little group, and they're used for storytelling purposes. Public dungeons are like world instances, but the primary difference is that everyone can enter without the demand for an invitation from the primary group. That's the conclusion of this section of the guide be certain to take a look at the next part to find cheats on the merry character so see you there. There are a lot of ways it can be measured. As it is not about the lesson or how original the notion is you need to share to share. In keeping with Tolkien's drawings, you only ever see sections of the dragon rather than the complete scale. In addition to that, individual themes were composed to symbolize unique cultures.

Friday, May 15, 2020

Operations Management Assignment - 3639 Words

OPERATIONS MANAGEMENT MGCR 472 ASSIGNMENT # 1 (Total 100 points) Due on 7th October (Thursday) by 5pm Make sure to write the name, student # and section # for each student in the group on the cover page of the assignment 1. Suppose you/your group is the owner of a company that produces e-readers. The present production rate is 1000 e-readers /day and the selling price is $210/unit. It requires 200 workers working 8 hours/day to produce the e-readers and they are paid $20/hour. The material cost is $100/unit and overhead cost is $50,000/day. a) What is the unitless multi-factor (labor + material + overhead) productivity ratio? b) What is the labor productivity ratio (both unitless and in terms of units/labor hour)? You/your†¦show more content†¦Engineers will make this new method completely ready for production within 5 years. The total cost of replacement of siliconium with McGillium is estimated to be $170 million (in year 0’s dollar) and this cost estimation can go up or down by 25% per year. Due to the efficiency of this new production method, Intel’s price and demand will be as follows between years 6 and 10: Years 6 7 8 9 10 Price/Chip 500 500 450 425 350 Demand 2,500,000 2,500,000 2,500,000 2,500,000 2,500,000 Assume that the discount rate is 35%. (Note that it might be better to work with millions of dollars as the unit for the following questions) (a) Suppose that the cost of building the production facility is $250 million in year 0’s dollar. Then, calculate the NPV of first and second stages of production facility. Based on the total NPV, what is your suggestion about whether Intel should build the production facility or not? Justify your answer. (b) What is the option valuation of the second stage? (c) Based on your option valuation, does Intel make positive profit when production facility costs $250 million? How much can Intel spend for this production facility and still make profit? 6. General Foundry, Inc., a metalworks plant in Ontario, has long been trying to avoid the expense of installing air pollution control equipment. The local environmental protection group has recently given the foundry 12 weeks toShow MoreRelatedOPERATIONS MANAGEMENT ASSIGNMENT8173 Words   |  33 Pages LEADSTAR COLLEGE OF MANAGEMENT AND LEADERSHIP TUTOR MARKED ASSIGNMENT (TMA) FOR OPERATIONS MANAGEMENT ASSIGNMENT WEIGHT: 50% STUDENT NAME Abreham Kelile Kaba ID LMBA0013/2014 BACTH 1ST Part I: Multiple Choice Questions (1 point each) Choose the best answer from the following Questions _C__Q1.One advantage of Just-in-Time (JIT) Management of stock is _____a. It reduces the need to plan and organize _____ b. it removes the need for delivery Quality Control _____ c. it reduces the cost of holdingRead MoreOperation Management Assignment-CDS1724 Words   |  7 Pages Operation Management Assignment Liu Zhenya(Harry) 2014.2.26 Words[1724]Question1: Why is operations management important in this company ?Operations management refers to the administration of business practices to create the highest level of efficiency possible within an organization. Operations management is concerned with converting materials and labor into goods and services as efficiently as possible to maximize the profit of an organization (Stevenson, W. J., amp; Hojati, M., 2007). TheRead MoreAn Assignment On Operation Management Essay3566 Words   |  15 PagesAn assignment On Operation Management Submitted by: Submitted to: Date of submission: Table of Contents Executive Summary: 3 Introduction: 4 WH Smith 4 Reasons for selecting WH Smith as the selected organization: 4 1.1 Importance of operation management: 4 1.2 Operation management of an organization: 5 1.3 Process model for operation management: 6 2.2 Importance of Three E’s: 6 Economy: 6 Effectiveness: 7 Effectiveness: 7 2.2 Impact of tension on cost and quality: 7 2.3 Significance ofRead MoreOperations Management Assignment1609 Words   |  7 PagesQuestion 1: a) Learning curve equation: Y(u) = au-b u | Y(u) | Ln(u)x | Ln(Y(u))y | x2 | xy | 13 | 276 | 2.565 | 5.620 | 6.579 | 14.415 | 29 | 198 | 3.367 | 5.288 | 11.337 | 17.805 | 41 | 171 | 3.714 | 5.142 | 13.794 | 19.097 | 71 | 137 | 4.263 | 4.919 | 18.173 | 20.969 | 127 | 107 | 4.844 | 4.673 | 23.464 | 22.636 | | Sum: | 18.753 | 25.642 | 73.347 | 94.922 | x = 18.7535 = 3.751 y = 25.6425 = 5.128 m = 594.922-[18.75325.642]573.347-(18.753)2 = -0.415 c = 5.128 – (-0.415)(3Read MoreOperations Management Assignment2347 Words   |  10 PagesTable of Contents Case: Operations Management at Toyota 2 Conclusion 3 Case: Southwest Airlines Operation Management 3 Background: 3 Analysis of operation Management: 4 Conclusion 6 References: 7 Southwest Airlines Operations - A Strategic Perspective 7 â€Æ' Case: Operations Management at Toyota Toyota is among the leading automobile manufacturers of the world selling almost 9 million models at all the five continents. Toyota has been awarded a position in the top 10 fortune global 500 enterpriseRead MoreOperations Management Assignment - Mba 5021560 Words   |  7 Pagesefficiency with a standardized procedural approach using the single stage process instead of the before used multiple stage process. (Course Virtual Source) Each department manager deals with multiple stage processes in regards to the inventory management which starts from taking inventory, ordering the products, receiving the products, storing the products, and placing the products on the sales floor. The use of a single stage process would be more convenience and consistent with the counterpartRead MoreOperation Management Assignment : Make or Buy Decision2928 Words   |  12 Pagespracticed in the company is further investigated. By and large, this paper focuses on the central knowledge related to the make-or-buy decision. It is imperative for the decision makers to understand the process prior to their involvement in the operation managements. Awareness of such knowledge is paramount to the businesses, in order to achieve a competitive and efficient business strategy. 1.0 Introduction In our contemporary society backed by commercialization and the drive of profit-driven marketsRead MoreBus 599 Assignment 3 : Operation, Technology, and Management Plan1535 Words   |  7 PagesBUS 599 Assignment 3 : Operation, Technology, and Management Plan To Buy this Class Copy paste below link in your Brower http://homeworkregency.com/downloads/bus-599-assignment-3-part-1-operation-technology-and-management-plan/ Or Visit Our Website Visit : http://www.homeworkregency.com Email Us : homeworkregency@gmail.com BUS 599 Assignment 3 : Operation, Technology, and Management Plan Assignment 3 Part 1: Operation, Technology, and Management Plan Due Week 8 and worthRead MoreBus 430 Assignment 1: Lenscrafters Case Study1307 Words   |  6 PagesBUS 430 Assignment 1: LensCrafters Case Study http://homeworkfy.com/downloads/bus-430-assignment-1-lenscrafters-case-study/ BUS 430 Assignment 1: LensCrafters Case Study Assignment 1: LensCrafters Case Study Due Week 4 and worth 250 points This assignment requires student complete an analysis of the LensCrafters case from Chapter 6 of the text. Write a six to seven (6-7) page paper in which you: 1. Evaluate LensCrafters’ operations strategy and explain how the organization seeks toRead MoreOperations Management for Mcdonald963 Words   |  4 PagesBachelor of Science Operations Management Pre course assignment Intake: BSc14L Student Name: Wu Linlin Student Number: 10287698 Lecturer: Professor Brian Fynes Dr. Chang Chen Sheng Date of Submission: 21 February 2012 For the fast food chains, it is no doubt that McDonald s is successful in the world. It is known to all from children to elder. This is closely relevant to organization operation that produces food and services. Operation plays an important

Wednesday, May 6, 2020

Palm Oil How It Is Impacting Our Planet - 1496 Words

Palm Oil – How It Is Impacting Our Planet Palm oil has many popular uses in the world today. Its production has also caused great concern for the impact it has on the planet, especially due to deforestation. Palm oil is a vegetable oil that comes from the fruit of the African oil palm tree and can be found in roughly 50% of packaged goods found in your local grocery store. It is the most widely produced edible oil. Oil palms were brought to South-East Asia in the early 20th century. The main demand for the industry s expansion is believed to have come from the British Industrial Revolution. At that point in time, 250,000 tons of palm oil were being exported annually from South-East Asia and today that number exceeds fifty-five million tons. The commercially grown oil palms are planted in large plantations. They can be found growing throughout Malaysia, Indonesia and other tropical countries within 10Ëš of the equator. They produce more oil than any other crop on the planet and can be harvested for up to 25 years. After this time, the trees are chopped down and replanted because the plantation workers can no longer reach the fruit bundles. Oil palms have an average annual oil output of approximately 10 tons per acre of land. A palm produces up to 12 fruit bunches each year and can contain 1000-3000 fruits. Palm oil is produced at a lower cost than other vegetable oils. Supply and demand for palm oil is increasing dramatically. While it is used in a wide variety ofShow MoreRelatedClimate Change : Environmental Agencies Essay2237 Words   |  9 Pagespoint to? Reducing fossil fuel usage. If we completely stopped all use of gas, oil, fuel, electricity et cetera, and never used them ever again, we would still exceed our carbon equivalent greenhouse gas emissions of 565 gigatons by the year 2030 just with the impact of livestock alone. [10][11] So not using fossil fuels at all, which would be the wet dream of every environmental agency, we’re still gassing out the planet with the one contributor–the main contributor–which they refuse to even addressRead MoreCorporate Social Responsibility Of The Anglo Swiss Milk Company2411 Words   |  10 Pages2years.The company immoral strategy by promoting as a substitute of breast milk feed. (ii)Ethics: The substitute should be mixed with a water and in poor countries where the water is contaminated and where illiterates are more those who can’t read how to mix and feed and in turn lead to the several deaths of infants which is immoral to make business. The company faced the boycott all over the United States, London, Australia, New Zealand, Germany and etc. for unethical issue. 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Abstract Fracking is in the center of a political debate due to the potential for pollution and the consumption of our current resources such as clean water and sand. In this paper we will â€Å"drill† deeper into the process of hydro fracturing. We will give a description of theRead MoreComment on How Changes in Macro and Market Environment Forces Impact on the Level of Competition in an Industry.18606 Words   |  75 Pagesforces on marketing decisions explain how to conduct environmental scanning discuss how companies respond to environmental change Political and Legal Forces The marketing environment FIGURE CHAPTER 3 73 marketing-orientated ï ¬ rm looks outwards to the environment in which it operates, adapting to take advantage of emerging opportunities and to minimize Macroenvironment potential threats. In this chapter, we will examine the marketing environment and how to monitor it. 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In high tech, the good news is that, although we lose our companies with alarming frequency, we keep the people along with the ideas, and so the industry as a whole goes forward vibrantly, even as the names on our paychecks slide into another seamlessly (OK, as seamlessly as our systems interoperate, which as marketing claims is†¦ well that’s another matter). Crossing the Chasm was written in 1990 and published inRead MoreStrategic Marketing Management337596 Words   |  1351 Pages Strategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. 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Tuesday, May 5, 2020

Integrated Marketing Communications

Question: Write an essay about the "Integrated Marketing Communications". Answer: Part A The Management Decision Problem The management decision problem relates to re-positioning of the image of Goa as popular tourist destination. In addition, Goa seeks to be a part of the tagline Incredible India. Agudo et al. (2012) mentioned that Traditionally Goa has been perceived as a tourist destination that is frequented by Westen Hippies and backpackers. It is also associated with drug consumption and has a negative perception among domestic as well as international tourists. However, the repositioning campaign shall consist of considerable expenditure. The management decision problem relates to the implementation of an organized marketing campaign as well as the development of airports and cruise terminals .According to Baker and Parkinson (2016), the management decision problem also includes the operational costs involved in implementing the repositioning strategy of a business enterprise. The management decision lies in the understanding the attributes that would make the alternate marketing strategies succ essful. The Marketing Research Problem The marketing research problem shall relate to the selection of a marketing campaign that would serve the purpose of the state and change the brand image of Goa as a tourist destination . The issue refers to the usage of the marketing campaign developed in association with the brand management company Chlorolophyll the Kenna Campaign . According to Baudet and van der Meulen (2014), the marketing research problem would also refer to the issues in implementing the re-positioning strategy to alter the marketing policies presented of the Go tourism department .As such, issues would be addressed in a specified manner to enable the research study to achieve its desired goals and objectives. The market research involves in identifying the discrepancies in the marketing strategies of a business enterprise. This also relates to identifying the existing trends in the tourisms issues. Rationale justification The repositioning strategy would offer Goa, a distinct identification in the international tourism industry. In addition it shall affect consumer perception in a positive manner. Thus, it becomes essential that the re-positioning strategies are evaluated in the context of the needs of the Goa tourism industry . In addition the role of the marketing campaign is also of necessary campaign is an essential part of the repositioning strategy implemented by the Goa tourism department . In this regard, it becomes essential to assess the commercial viability of the marketing strategies and the expenses it shall incur . In addition how the operational dynamics of the Goa Tourism department would also change due these newly framed policies. Therefore, it becomes pertinent to examine the impact on the current operations on Goa tourism department. The research study seeks to analyze the merits as well as the demerits of the in altering the marketing as well as the operational initiatives of the Goa tourism on the states financial condition Research Question How essential is the transformation of Goa to a popular tourist destination? What is the impact of the marketing campaign on Goas commercial viability as a tourist destination? What are the essential recommendations that can be made to improve the condition of Research design The proposed research design shall be composed of data gathered. The data gathered shall be classified into two categories like qualitative and quantitative data. The qualitative data shall be composed of interviewing travel executives to take their views about the effectiveness of thee marketing campaign developed .In this regard, it can be said that such data shall be represented adequately to assist the Goa tourism department to develop pertinent marketing strategies. As such data shall also be gathered from the consumers that would be represented through excel charts. The quantitative data would be represented adequately and give a fair view about the organization . The secondary data shall be composed of journals, magazines and other online resources. It is expected that such data would be a valuable source of information to the researcher in the research process. It is pertinent that the MRP issues would be addressed adequately in the research procedure. For the purpose of the study, the research design has to be descriptive. According to Mihart (2012), a descriptive research designs shall evaluate data in an in-depth manner . The in-depth research design shall assist a business organization to gather consumer perception and respond adequately to the feedback. A descriptive research design facilitates facts and responds adequately to the research procedure. The descriptive research design has to consider the facts rather than the human experience and emotions. It is essential that the research design has to evaluate the facts relating to the tourism industry and the consumer perception. The research approach would be deductive and therefore shall be able to assist the researcher in the research process . A deductive research approach would be able to analyze the essential constituents of the market research plan and make pertinent recommendations to the Goa tourism department in order to implement an effective repositioning strategy for its growth. The data collection instrument shall relate to the questionnaire presented to the business enterprise. The questionnaire shall be composed of different factors that would assist the research study . In this regard, it can be said that the questionnaire would be an essential tool in the data gathering procedure and would enable the researcher to gather essential information about consumers needs and preferences . Goa as a tourist destination would grow considerably if effective re-positioning strategy is implemented in the business organization. The questionnaire provided to consumers shall have all the necessary questions that is important tot the research study. Thus, the issue of repositioning strategy shall be addressed adequately from the response of the consumers. The questionnaire shall consist of all the essential questions relating to the repositioning strategy in the tourism segment. However, it can be said that all the necessary issues relating to the repositioning strategy shall be adequately represented in the questionnaire . This questionnaire presented to the travelers. Questions shall be asked regarding their consumer perception about the existing condition of Goa as a tourist destination. It is expected that the following questions will have to be answered so that consumers shall present an essential opinion to the management of a business organization. What is the purpose of the repositioning strategies implemented in Goa tourism? What are the benefits of the repositioning strategies that are likely to bring towards Goa Tourism? What is the role of the marketing campaign and its necessary implications? Sampling Method The sampling plan shall be classified into two types which are probability as well as non-probability sampling method. The non-probability sampling method facilitates the entire population to be considered as one sample. In this regard, it can be said that the non-probability sampling method can be impractical, since it would not be possible such a large number of populations as one sample. In addition, it can be time consuming and would present a large number Therefore, the probability sampling process is used to gather necessary data to the research process. A sample size of 55 manager as well as 6 consumers s shall be taken as a sample to gather various views and opinions of different customers that have been to Goa. Data collection procedures The data collection procedures primarily through the questionnaire method. In addition, a telephonic interview process shall also be conducted to collect the views of the executives or the managers working in the travel industry. This would enable the researcher to draw appropriate conclusions relating to the research study. Secondary data should be collected through past magazines as well as business journals and magazines. According to Newton and Meyer (2013), the secondary data collected shall be a valuable source of information in the research study. The qualitative data collected would be represented through excel charts and would be analyzed quantitavlely. The data gathering procedure would also achieve the goals and objectives of the business enterprise . The responses of the consumers shall be analyzed quantaitavily and represented through graphs and charts. It can be expected that the responses received like this, would enable the researcher to draw necessary conclusions as per the research topic. On the other hand, responses received from customers shall be interpreted in a qualitative manner . Both primary and secondary data would form an essential part of the research procedure, thereby, fulfilling the aims and objectives of the research procedure. Pearce (2016) noted that the data gathering procedure has to be quick as well as effective to assist the researcher in his research initiates . Research Outline The research outline is composed of the following elements a positivism research philosophy, descriptive research designs and a deductive research approach. Prybutok (2012) mentioned that a deductive research approach shall enable the researcher to have an in-depth evaluation of the research procedure. The necessary constituents like market demand as well as consumer tastes and preferences are judged in an effective manner to enable the researcher to draw necessary conclusions. A descriptive research designs assists the researcher to make have a detailed evaluation about the research process. The research adheres to the ethical considerations involved in a research process. As such, no participant involved in research process shall be any undue process from any external factor. Thus, the participant shall have the right to express their honest opinion. In addition, the researcher has the primary responsibility to preserve the documents related to the research procedure. Thus, disclo sure of documents would be protected under any manner so that no parties involved in the research procedure shall be harmed in any manner. Data Type The Data are composed of the following two types - Primary data and secondary data. The primary data is composed of interview the manager and other executives working in the hospitality industry. It is expected that these managers would offer authentic opinion about the impact of re-positioning strategy on the business sustainability of Goa. In addition they would offer essential opinion about the role played by the marketing campaign and its impact on the brand image of Goa as a tourist destination. Rao (2015) mentioned that the secondary sources shall include data collected from different journals and business magazines that would provide valuable information about the repositioning strategies of a tourist destination. In these regard, it can be said that the secondary sources of data collection is a valuable source of information to the researcher in the gathering of data Research Limitations The research has been hampered by the lack of financial as well as non-financial resources of the business enterprise. in addition, there was essential time constraints that have restricted the research procedure . The secondary sources gathered did not wholly relate to the tourism in Goa. In addition, substantial time and energy resources were required to gather necessary data relating to the primary data which was not possible in such circumstances. Besides this, the executives and the managers were not able to express their opinions in a transparent manner. This was due to that the company policies prevented them from doing so Part B As per item 1 , there exists not a significant difference of 0.052 between the views of the domestic student as well as the international student . Therefore, it remains essential to retain a null hypothesis. However, in the case of item 2, the opinion of the domestic student and the international student differ so it rejects the null hypothesis. As per item 5 , it is essential to reject the null hypothesis since it differs by an amount of .042 , thereby , rejecting the null hypothesis . Again in the case of item 7 it is essential to retain the null hypothesis the difference being 0.456. In the case of item 8 and 9 , it is essential to reject the null hypothesis , the difference being 0.25 and 0.35 respectively. In the case of item 11, which relates to the distribution of teaching staff the difference is 0.039. In such a scenario it become s essential to reject the null hypothesis of the organization. However, in the case of item 13 , it becomes essential to retain the null hypothese s s since the domestic as well as the international students holds the same view. However in the case of item 17 there is a difference of 0. 084. So, it becomes essential to retain the null hypothesis of the business organization. Again, in the case of item 18 , there lies a significant difference of ,208. Therefore, it becomes essential to retain the null hypothesis of the organization. In the case of the analysis of variance the unit materials leaving between groups and within groups do not possess any significant difference. Thereby, not affecting the productivity of the organization . Again, in the case of unit materials and skills there lies no difference between the employees among between groups and within groups. However, in the case of recruitment of the overall assessment program there is a significant difference among between groups and within groups of 0.846. 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