Friday, October 18, 2019

What impact has sustainable design had on the cosmetics industry in Essay

What impact has sustainable design had on the cosmetics industry in the UK - Essay Example The sheer amount of cosmetics spent during the year clearly indicates how the future design would impact this industry. The major purpose of this study is to analyse and understand how the sustainable design may have an impact on the cosmetic industry in UK. The intended objectives of this research is to understand and analyze the impact of design on the cosmetic industry in UK therefore from its basic orientation, this research study will be qualitative in nature. A qualitative research study is conducted when the research objectives include the understanding of the meanings, understanding the ideas, values and belief systems which are understood mostly through subjective study of different variable. The subject of sustainable design is relatively new in the cosmetics industry therefore it may be difficult to obtain latest information on the subject. Since, this research will be qualitative in nature therefore data will be gathered by surfing through the available literature on the subject. This would include studying the relevant available texts as well as case studies on the subjects including peer reviewed journals, surfing the websites of L’Oreal, Body Shop and The design Council etc. This study will also be base don the cross-sectional data from international firms in order to draw different parallels to UK’s cosmetic industry which will then be applied to the cosmetics industry of UK. Apart from this, the researcher also intends to conduct an interview with the marketing manager of the Body Shop. This interview will be based on development of a small open ended questionnaire which will be filled by the marketing manger. Apart from this interview and study and analyses of the available research on the topic, there will be no other methods of qualitative research will be applied. This research study will basically attempt to identify different parameters which can collectively produce and impact on the cosmetic industry in UK.

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