Ray Ozzies Role at Microsoft

Ray Ozzies persona at MicrosoftIntroductionRay Ozzie was the k promptlyn to play a major(ip) role at the lotus notes before he became the Chief bundle Architect of the Microsoft group (Microsoft, 2010). In 2005, he aimed to weather vaneify Microsoft in order to take aim up with the wide single-valued function of net profit and search engines much(prenominal) as Yahoo and Google. He had to create a management outline in order to find out the best way to share the learning through his colleagues and be able to sum up the ideas on how to produce the revenues of the confederation. The case study, Ray Ozzie, Software Strategist, relates with the everyday processes, practices and activities that are winding in creating a dodging.Why was the Semiahmoo retire not triple-crown in creating sustained momentum around the issue of Microsofts core?The March retreat of the caller-ups top 110 or so executives including snout Gates was not successful because they failed to discuss the key factors just about the Microsofts core. It is said that the company relied on selling proprietary parcel straight to users or to the manufacturers of computer for pre-installation on machines. However, the dodging was being challenged by free open-source software standardised linux and web- based companies whose software was free off the internet and support by advertising such as Google or Yahoo. This seemed to leave the company behind the emerging software that offers free access over the internet and is able to use by the customers directly. The companys processes of spend a pennying the commercialise bewilder had difficulties near especially the shipping of products.Retreat at Semiahmoo was not able to set about a clear discussion of the things that Microsoft has to do in order to regain back to the emerging companies in the Information Technology industry today. They prevail got breakout sessions in order to brainstorm various strategical issues and it was notice that the people within the company relate to Bill. It appeared to be more(prenominal) of a police squad building for the executives and the group refused to organise the issues covering the system or the issue of the Microsofts core. They argued it was untimely and likely to cause unnecessary apprehension to take on more people as it involves the prehistoric strategies. Thus, the momentum from the retreat on Semiahmoo did not have enough space to tackle the said issue.The vastness of focus on the processes and practices with regard to the activities of the company is given very much guardianship rather than the issue of sustaining the strategy for selling products in a fantastic manner (Christensen, 1997). The practice of strategy involves the important components of how the organisation manages its people and cerebrate the outcomes from strategising events, activities, meetings and other. In addition to, the focus of the group went to the attraction of the place, p erhaps, and the experience to bandage with each other. The strategic challenge that Microsoft was facing was not clearly defined as well. The team relied on the past strategy and thought it was contrasted to re put one over. The retreat ended without accomplishing what was really tasked to do because the team overlooked the criticisms about the past strategies without realising that it is important to be able to figure out what special changes to focus on or where exactly they should concentrate.Why was Ozzie more successful in creating follow-on action after the Robinswood retreat?After the Semiahmoo retreat, the company had a second retreat because the first attempt to create a strategy for the Microsofts core evaporated. Ozzie took charge of the second retreat and it was successful. Although Ozzie have not tried and true working intimately with the team, he took his chance on delivering and defining the strategic challenge that the company was facing. The retreat was held as Robinswood house where in it appeared to be substandard unlike the Semiahmoo retreat. Ozzie provided a 51- page memo beforehand that describes his diagnosis of the strategic challenge facing Microsoft. He detailed out the challenges for the company through his friendly mood and did not confront anyone with the past mistakes of the company. He opened up a discussion through an invigorating work out about the unfavourable things happening in the bear witness technical and organisational strategy of the company (Fried, 2009). Thus, it gave the team a chance to speak up and shape up the issues with regard to the mistakes of the company on its operations most especially the issues that they have to solve most especially the fluctuating revenues of Microsoft. The meeting resulted on a more intense discussion with the team about the future strategies that could hit the organisation. A progress was made although a good deal of public debate was still present.Furthermore, Ozzie put a highlight on the ever-changing environment and the importance of service to the clients. The communications technologies have drastically developed into a more convenient form. In the modern world, the people pay much attention to the interaction with the company and its products and services and how they are able to use in a simple way. The businesses are directly go pasting the customers with depress costs and provide a great service. Technology companies are now practicing ways to sell the products without the hassle of shipping and most importantly with humble costs such as downloading the application directly from the website supported by advertisements and the like.As Ozzie have seen, Microsoft is not developing a strategy on how to compete within the industry most especially the strategy of advertising- supported services and software over the internet. The strategy depicts innovation and fives the foundation for the web developers to improve and develop the services to the customers. Microsoft has to embrace this kind of business strategy in order to come up with a more concrete way to reach and interact with the market and benefit the company with rummy revenue.The company have to reflect on its past mistakes and relate to the present environment to be able to emerge with what is going in the market. The lead responsibilities, strengths and weaknesses of the company should be discussed in a genial manner so an immediate response from the team could result to a better strategy to solve the challenges. The business might be at risk if the team fails to handle the dilemma accordingly and did not maintain an open communication (Levy, 2008).Comment on Ozzies communications strategy with regard to the Internet serve Disruption.The communication strategy of Ozzie is indeed a good way to reach the executive staff and he explained clearly what his goals are for the company. According to the memo, he has a lot of positive reasons to innovate more with regard to the strategic challenge that the company is facing. He delivered the memo very well such as stating that the leaders understand the efficiency of eradicating the hindrances on developing products. reorganisation is considered to be an important step for improving the alertness of the company (Ozzie, 2005). He maintained a positive outlook on the past strategy of the company although it prevailed to put the business at risk. He still considered past strategies to start the development of the company on what he aims on his new-fangled strategies. It is a very good way to motivate the organisation to strickle on to the next stage and be able to encourage them to introduce and work accordingly.His idea of differentiating the strategy from the past developments of the company made it of import to understand the whole point. He immediately perceived the feedbacks of the readers so he addressed, in advanced, the possible doubts of the readers of his memo. Ozzie continues to innovate as he mentioned a free burning change every five years for the company to cope with the changing environment of the market considering that technology is growing rapidly.His focus on the young strategic issues gives the memo a clearer objective to increase the motivation for the team to work well on creating new products and continuously creating a beginning to the challenges. Ozzie is catered to the transformation of the company into a more user-friendly and interactive to reach the customers, partners and other for bigger opportunities (Ozzie, 2005). Thus, Ozzies communication strategy promotes a vision and a set of well- defined goals and objective that makes a dependable leader to flux the varied activities and ideas of the whole team.ConclusionRay Ozzie worked well on the presentation of new strategies for the Microsoft such as going live and being more interactive with its users. Advertising-supported software and other internet-based applications are emerging in the market and are doing well with its revenues. The techniques of internet advertising have drastically touched by the innovations on technology. The use of broadband is considered to be a cover song for the market starting from the purchase of the computer up to the installation of its software and applications. Hence, it calls for an extensive innovation for Microsoft to comprehend with the use of the World Wide Web. kit and caboodle CitedRay Ozzie, Software Strategist Case Study (Please put the exposit of the book where you get the case study)Christensen, C. The Innovators Dilemma, Harvard Business School Press, Boston, 1997Fried, I. Ray Ozzies view from the clouds, cnet news. (November 18, 2009) from http//news.cnet.com/8301-13860_3-10400244-56.html?tag=newsLeadStoriesArea.1 retrieved 02/19/10.Levy, S. Ray Ozzie Wants to Push Microsoft Back Into Startup way of life, Wired Magazine 16.12. (November 24, 2008) from http//www.wired.com/techbiz/people/magazine/16-12/ff_ozzie ret rieved 02/19/10.Microsoft. Microsoft Announces Plans for July 2008 Transition for Bill Gates, Microsoft New Center (2010) from http//www.microsoft.com/presspass/press/2006/jun06/06-15CorpNewsPR.mspx retrieved 02/20/10.Ozzie, R. Internet service Disruption, (October 28, 2005), from http//www.scripting.com/disruption/ozzie/TheInternetServicesDisruptio.htm retrieved 02/19/10.