Strategic Management Plan for Middle-East Television Network Essay

Strategic Management Plan for Middle-East television set Network - Essay ExampleProposed Objectives and Strategic Initiatives to help in Conquering the Middle Eastern Television Market1). annex marketing vehicles to at least a dozen unique vehicles within the first year of MTN rollout.Strategic Initiatives1a). Identify a manakin of marketing vehicles (billboards, radio advertisement, youth events, and concerts) that will position and expose MTN to the target market.1b). Engage in performing continuous advertisement of American themes, music, cultural symbols and phrases.1c). Be able to identify the key areas that matter most towards promoting the positive image of United States in the Middle East regions. 1d). Engage in joint initiatives with the topical anesthetic cultures as a measure of establishing a mutual understanding between foreign and local cultures in the Middle Eastern region.1e). Engage in both respective and effective Corporate Social Responsibility (CSR) initiatives in the Middle Eastern region as means of gaining popularity and acceptance within the Arab Community. 2). Increase mount for MTN marketing to $5M within the first yearStrategic Initiatives2a). Consider building coalitions with members of Congress. The idea is to gain their support and align the effort with the Foreign Relations Committee.3). Increase MTNs number of top-10 rated programs in the Middle Eastern television market by 100% within 24 months of its rollout. Strategic Initiatives 3a). There is a shoot to benchmark Al-Jazeera television networks top-rated programs that conform to MTNs vision/mission and produce MTN versions or spinoffs. Budgetary considerations include the cost of new programming.